— Legal & Governance

Terms & Conditions

Last updated: 10 October 2026

1. Introduction

Welcome to Build the Founder First.

These Terms and Conditions govern your use of our website, content, educational resources and digital materials.

By accessing or using this website, you agree to comply with these Terms and Conditions. Where you purchase products or services, additional terms may apply and will be made available before purchase.

Please read these terms carefully.

2. About us

Build the Founder First is operated by Sandra Rutendo Mtambirwa, a sole trader based in the United Kingdom.

Trading name: Build the Founder First

Legal operator: Sandra Rutendo Mtambirwa

Website: www.buildthefounderfirst.com

Email: sandra@buildthefounderfirst.com

References to "we", "us" and "our" in these terms mean Sandra Rutendo Mtambirwa trading as Build the Founder First.

3. Purpose of this website

Build the Founder First provides educational, informational and personal development content for aspiring and existing business founders.

Our content may include:

Books and related publications.
Articles, blogs and founder insights.
Free worksheets, checklists and downloadable resources.
Paid workbooks, templates and digital products.
Educational courses and training materials.
Workshops, events and founder development programmes.
Original frameworks, models, methodologies and learning tools.

Our aim is to help individuals develop the mindset, practical understanding and personal capacity required to build and sustain a business.

Content is provided for general educational and informational purposes unless expressly stated otherwise.

4. Intellectual property and ownership

Unless otherwise stated, the original content published through Build the Founder First is owned by Sandra Rutendo Mtambirwa or used with appropriate permission.

This includes, where protected by applicable intellectual property law:

Original written content, books and publications.
Course materials and training resources.
Worksheets, workbooks, templates and exercises.
Original illustrations, diagrams and graphics.
The written and visual expression of founder development frameworks and methodologies.
Website text, downloadable resources and original multimedia content.
Brand assets, logos and distinctive designs.

All applicable copyright, trade mark and other intellectual property rights are reserved.

The availability of content on this website does not transfer ownership or grant permission for commercial exploitation.

Nothing in these terms claims exclusive ownership of general business concepts, ideas, principles or methods that are not protected by intellectual property law.

5. Permitted use of content

You may access and use our publicly available content for lawful personal, educational and non-commercial purposes.

Where we provide downloadable resources, you may:

Download materials made available to you.
Save copies for your own use.
Print resources for your personal learning and reflection.
Complete worksheets and exercises for your own business planning.
Apply the general knowledge and principles you learn to your own business.

You may use insights gained from our content to make your own business decisions.

However, your permission to use our materials does not include permission to reproduce, redistribute or commercially exploit the protected content itself.

6. Prohibited use of content

Unless you have received prior written permission, you must not:

Copy, reproduce or republish substantial portions of our protected materials.
Sell, resell, license or commercially distribute our resources.
Upload paid or restricted materials to public websites, file-sharing platforms or content libraries.
Share purchased digital products or course access with unauthorised users.
Present our original content as your own.
Remove copyright notices, authorship acknowledgements or other ownership information.
Repackage our worksheets, workbooks, templates or training materials as competing products.
Incorporate substantial protected portions of our materials into commercial training programmes without permission.
Use our branding or materials in a way that falsely suggests endorsement, partnership or affiliation.

These restrictions apply only to the extent permitted by law and do not prevent uses authorised by applicable copyright exceptions.

7. Artificial intelligence and automated content use

We recognise that artificial intelligence tools may be used for legitimate personal learning, research and business development.

You may use AI tools to assist with your own understanding and application of ideas discussed in our content, provided you have lawful access to the material and comply with these terms.

However, unless expressly permitted by us or applicable law, you must not:

Upload or reproduce substantial portions of our protected books, workbooks or course materials for unauthorised commercial exploitation.
Use our protected materials to develop or distribute competing content products that reproduce substantial protected elements.
Systematically scrape or extract website content for unauthorised redistribution.
Use our protected materials to train or fine-tune commercial AI models without appropriate permission.
Generate and distribute substantially reproduced versions of our protected resources.

Nothing in this section restricts uses permitted by law.

8. Free resources and downloads

We may provide free educational materials, including worksheets, guides and founder reflection tools.

Free resources are provided for personal learning and individual business development unless otherwise stated.

Access to a free resource does not transfer copyright or other intellectual property rights.

You may not sell, commercially redistribute or rebrand our free resources without prior written permission.

We may update, replace or discontinue free resources at our discretion.

Where personal information is required to deliver a resource, it will be handled in accordance with our Privacy Policy.

You are not required to consent to optional marketing communications to receive a free resource.

9. Books and publications

Books published under the Build the Founder First brand are protected by applicable copyright law.

Purchasing a book provides ownership of the physical copy or access to a digital edition under the relevant purchase terms. It does not transfer copyright ownership.

You may read, study, reference and apply the general ideas presented in our books.

You must not reproduce or commercially distribute protected content beyond what is permitted by law or authorised by the rights holder.

Books purchased through third-party retailers, including Amazon, are also subject to the applicable retailer's purchase and platform terms.

10. Digital products and paid resources

We may offer paid digital resources, including workbooks, templates, guides and educational materials.

Unless otherwise stated, purchasing a digital product grants you a limited, personal, non-exclusive and non-transferable licence to access and use the material for its intended purpose.

You may not resell, sublicense, commercially redistribute or share the purchased files with unauthorised third parties.

Product descriptions, prices, access arrangements and any applicable usage restrictions will be provided before purchase.

Your statutory consumer rights remain unaffected.

11. Courses, workshops and training

Build the Founder First may offer online courses, workshops, group programmes and other educational services.

Unless expressly agreed otherwise:

Course access is intended for the registered participant.
Training materials remain the intellectual property of their respective owners.
Participants may use supplied resources for their own learning and business development.
Course recordings and materials must not be redistributed without permission.
Participation does not grant a licence to deliver or commercially reproduce our training materials.
Any additional programme-specific conditions will be communicated before registration or purchase.

We may make reasonable changes to educational content to maintain its relevance, quality and accuracy.

Where a change materially affects a paid service, your applicable contractual and statutory rights will be respected.

12. Educational information and professional advice

The information provided through Build the Founder First is intended to support learning, reflection and informed decision-making.

It does not constitute personalised legal, financial, tax, investment, medical or other regulated professional advice.

Although we aim to provide accurate and useful information, individual circumstances vary.

You are responsible for assessing whether information is suitable for your circumstances and obtaining independent professional advice where appropriate.

Nothing on this website establishes a professional advisory relationship unless expressly agreed in writing.

13. No guarantee of business outcomes

Building and operating a business involves uncertainty and risk.

Our books, resources, courses and programmes are intended to support your knowledge, decision-making and personal development.

We do not guarantee:

Business profitability or commercial success.
Specific revenue or financial outcomes.
Access to funding or investment.
Business growth within a particular timeframe.
Particular personal or professional results.

Examples, scenarios and case studies are provided for educational purposes and may not represent outcomes that every founder can achieve.

Your results depend on multiple factors, including your circumstances, decisions, resources, market conditions and implementation.

14. Personal stories and case studies

Our content may include personal experiences, founder reflections, illustrative scenarios and business case studies.

Personal narratives represent the author's experiences and interpretations.

Illustrative or fictional case studies will be identified where appropriate.

Examples are intended to support understanding and should not be interpreted as guarantees of similar results.

You may not reproduce substantial protected portions of our original narratives or case study materials for unauthorised commercial purposes.

15. Website availability and accuracy

We aim to keep our website accessible, secure and accurate.

However, we do not guarantee that the website will always be available, uninterrupted or free from technical errors.

We may update, correct, remove or reorganise website content from time to time.

We take reasonable care in preparing our materials, but information may become outdated as business practices, regulations and market conditions change.

Nothing in these terms excludes any legal obligation that cannot lawfully be excluded.

16. Acceptable website use

You agree to use this website lawfully and responsibly.

You must not:

Attempt to gain unauthorised access to website systems or accounts.
Introduce malicious software or harmful code.
Interfere with website security or functionality.
Use automated systems to disrupt website operations.
Use the website for fraudulent or unlawful purposes.
Impersonate another individual or organisation.
Submit content that infringes the rights of others.

We may take reasonable steps to restrict access where necessary to protect the website, users or our legal rights.

17. Third-party websites and services

Our website may contain links to third-party websites, including Amazon, social media platforms, payment providers and external learning resources.

These links are provided for convenience or additional information.

We do not control third-party websites and are not responsible for their content, availability or privacy practices.

Purchases or transactions completed through third-party platforms are subject to the relevant provider's terms and conditions.

18. Privacy and personal information

We respect your privacy and process personal information in accordance with applicable UK data protection law.

Our Privacy Policy explains how we collect, use, store and protect personal information.

Our Cookie Policy explains how cookies and similar technologies are used on the website.

Please review these policies for further information.

19. Consumer rights, cancellations and refunds

Where you purchase products or services directly from Build the Founder First as a consumer, your rights under applicable UK consumer law remain protected.

These may include rights relating to:

Products or digital content that are faulty or not as described.
Services that are not provided with reasonable care and skill.
Cancellation of certain distance contracts.
Refunds and remedies required by law.

For eligible distance purchases, consumers will generally have a 14-day cancellation period, subject to applicable exceptions.

For digital content supplied immediately, cancellation rights may be lost once supply begins if the required express consent and acknowledgement have been obtained.

For services beginning during the cancellation period, additional rules may apply.

Specific cancellation, delivery and refund information will be provided before purchase where required.

Nothing in these terms limits or removes your statutory consumer rights.

20. Limitation of liability

We do not exclude or limit liability where doing so would be unlawful.

This includes liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, and any other liability that cannot legally be excluded.

Subject to applicable law, we are not responsible for losses arising solely from business decisions made independently by users based on general educational content.

We do not guarantee that use of our resources will produce particular financial or commercial outcomes.

Nothing in these terms affects your statutory rights or remedies for products, digital content or services purchased from us.

21. Permissions and commercial licensing

We welcome enquiries from individuals, educators, organisations and businesses interested in using Build the Founder First materials in a professional or commercial setting.

Written permission may be required for activities such as:

Using our worksheets in commercial workshops.
Incorporating our protected resources into training programmes.
Reproducing original diagrams or substantial written extracts.
Distributing our materials to groups or organisations.
Licensing our educational resources for organisational use.

To request permission, contact:

sandra@buildthefounderfirst.com

Any approved commercial use will be subject to separate written terms.

22. Changes to these Terms and Conditions

We may update these Terms and Conditions periodically to reflect changes to our website, services or legal requirements.

The latest version will be published on this page with an updated revision date.

Changes will not retrospectively remove contractual or statutory rights associated with purchases already made.

23. Governing law

These Terms and Conditions are governed by the laws of England and Wales.

Disputes will be subject to the jurisdiction of the courts of England and Wales, except where applicable consumer protection law provides otherwise.

24. Contact information

If you have questions about these Terms and Conditions, intellectual property permissions or use of our content, please contact:

Build the Founder First

Sandra Rutendo Mtambirwa, Sole Trader

Website: www.buildthefounderfirst.com

Email: sandra@buildthefounderfirst.com